Chapter Eight: Ecological Communication Design: Crisis, Discourse and Identity

Chapter Eight explores environmental communications from a theoretical perspective examining concepts of crisis, power, discourse, identity and values. Communication and learning are intricately related and in this thesis these practices are often conflated. Environmental communication both reflects and shapes attitudes towards nature. Vested interests profit from a certain representation of nature, so issues of power must be central to an analysis of environmental discourse.The chapter starts with an introduction to environmental communication design as a ‘crisis discipline’. Next is an examination of how symbolic violence is responsible for the perpetuation of hegemonic discourses that marginalize ecological perspectives. A new discursive framework is also introduced. The final section examines a values-led approach to EC focusing on identity. Download Chapter Eight here.

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